Join me and GiftWorks for a free webinar on Tuesday, March 25.
Of course, your organization absolutely must have a nice-looking website. But that site must contain content that your users really want to engage with and can find with ease! Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This workshop offers you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your impact.
Need to brush up on your writing knowledge base? Missed a Writing Wednesdays session you wish you could’ve heard?
Now you can access the full collection of Writing Wednesdays recordings on 4Good.
You’ll find goodies on a wide range of writing-related topics, from planning to drafting to editing and publishing. I even included an “Ask Dalya” session that answered a diverse array of your questions. Here’s the full list of topics:
ASK DALYA (answers to common questions)
FUNDRAISING APPEAL LETTERS
GRANTSEEKING (individual or as a bundle of 4 sessions)
MAKING YOUR CASE
All recordings are only $0.99 and you can even sample a few free ones:
New recordings are added monthly, so check the 4Good listing often. (The 3 most recent Writing Wednesdays recordings are available for free for 3 months in the Archive and then become available for purchase.)
Want to join a live call and possibly have your materials selected for feedback (depending on subject matter)? Just sign up on the right-hand side of this page. Students in my classes absolutely love our feedback sessions!
Thanks for being a part of the growing Writing Wednesdays community.
Stories work. They put a face to your organization. More importantly, a story will allow the potential donor to see exactly whom their money is helping.
In many cases it’s best to focus on one individual or one family and show how their life was directly affected by your organization. Make it a narrative, be as illustrative as possible in telling their story, where they were before your cause stepped in, how exactly you helped them and where they are now. Data won’t be necessary as a well-illustrated story is much more effective than statistics.
What makes you relevant? This paragraph is for giving your organization’s elevator pitch. In a few sentences, tell how your organization is different from every other organization and why it is really making a difference in the community.
Here are a few tips for writing a direct mail letter that will capture and engage your donors.
Start with the P.S.
Your whole message can be summed up in one sentence. Although the P.S. goes at the end, it should be the first thing you write when drafting the direct mail letter. Tell the reader what his or her donation will do. Tell them why you need their donation now and what this gift means to those receiving aid.
Looking for a new way to attract and engage prospective donors, clients, or customers? Today’s audiences often bypass traditional fundraising or advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?
A book or e-book (maybe even a “free-mium”) is a great way to share your experience and insights, bring more visibility to your cause or organization, and establish yourself as a passionate and credible “author”-ity in your field.
Vital components of your overall marketing strategy, books and e-books can be recycled across many communication and fundraising channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”
With e-books and books so easy to create these days, what’s holding you back? And how can you make them work for your organization?
My website now houses lots of great new resources for current and emerging self-publishers—especially leaders of social sector organizations:
Conference call: Independent Publishing for the Changemaker: Advice on how to use this ultimate marketing technique: what’s involved and how to get started (handout plus recording)
Publishing Your Ebook for Greater Business Impact
Thinking About Hiring an Independent Editor? Start Here!
The right team for the indie publishing process
Where to find an independent editor: professional associations
Websites of interest to the indie writer/publisher