Bay Area Folks: 6/24 Web Copy ‘Writing to Make a Difference’ Working Session in SF

feedback***If you missed the session we held earlier this month, you have another opportunity to join us!***

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project in motion (or even completed)!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any drafts you already have, and get ready to get your hands dirty (figuratively speaking)!

WHEN: Jun 24th | 4:00 PM to 6:00 PM

WHERE: Impact Hub San Francisco, 925 Mission Street: SEE IT ON GOOGLE MAPS

FEE: $15 for Members, $25 for Non Members (Price includes a FREE day at Impact Hub San Francisco)

Space is very limited, so sign up today.


Free Bonus Gift: Writing Coaching Session (thru 5/30)

phoneHave I got a deal for you!

  • Are you considering supporting KQED-FM, public radio for Northern California?
  • Are you feeling frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back?

If you answered “YES!” to 1 or both of those questions, you are in luck.

As part of KQED’s Spring 2015 Pledge Drive, I’m offering a Bonus Gift of a free writing coaching session, ideal for social entrepreneurs. You’ll get in-depth feedback on an important piece you’re writing and learn to break free of old habits that hold you back.

This session with me (Dalya Massachi) includes a pre-session review of your piece plus a phone/screen share discussion to cover:

  • My edits and any additional thoughts, questions or assignments
  • Strategies for your future improvement as a writer

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Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

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Announcing…Good Point Collective (I’m a co-founder)

good point collective logo

This spring, I helped co-found a new network of journalists, editors, and content marketers — the Good Point Collective. We came together to connect businesses, nonprofits, and independent professionals with the professional writing teams they need to produce effective and efficient content-marketing and storytelling campaigns.

Our team approach is what makes us stand out,” says Barbara Jean Walsh, another Good Point Collective co-founder. “Whether you are seeking guidance and support for a full-length book publishing effort or just need to ramp up your presence on one outpost of the Internet, we have a team of members available to work together and discover the best possible solution to your challenge.” Continue reading

Ask Dalya: How can I tutor and support someone else in writing a needs statement for our grant proposal?


Q: How can I tutor and support someone else in writing a needs statement for our grant proposal? No one ever seems to feel like they can do it.

A: The needs statement is one of the core elements of a grant proposal, but it doesn’t need to be a scary piece to write. In fact, the simpler the better. I use (and teach) a 5-part system for putting together your proposal’s priorities; two of them relate to the needs statement:

Facts and Figures: This is simply the context you are in. Who are your clients/participants? What are the top few issues they’re dealing with? What are some current trends that make those issues so pressing? Are there research data or statistics that can back you up?

Importance of the issue: If you were telling a stranger why they should care about this issue what would you say? Don’t assume the answer is obvious. If they asked you, “So what?” would you have a clear answer? Outline what is at stake if that issue were not addressed. If you’re proposing a specific project or program, talk about how it’s a priority for you in working toward your organization’s overall mission.

Here are a couple of examples: Continue reading